Новый имидж сети клиник Здоровье. Мы внедрили в логотип основные ценности медицинской отрасли, такие как: надежность, эффективность и забота.
We based the whole meaning of the brand in a simple graphical formula. Letters that make the name mean the sum of the factors that make a person healthy. Brackets and a pictogram mean a concern for the individuals raised to the certain degree.
The customer's main task was to make the logo show several directions of activity: medicine for men, women, children, house calls services and a diagnostic direction carried out under the franchise INVITRO. INVITRO is the largest medical franchise in Russia.
For all these purposes we made a dynamic logo: each direction has its own accent color and an icon. As a result we've got the logo that doesn't loose the main message and recognizability and solved the marketing tasks of each direction.
Simultaneously with the introduction of updates to visual style, we are developing a functional website that is equally convenient on all devices